The Brain Based Boss

By unleashing the secrets of the brain in the workplace, leaders will be able to develop an engaged and high performance workforce. The book is research based, and the author draws on over one hundred academic books and studies. However it is written in an entertaining, informative, yet practical format designed to provide leaders with motivational tools that they can actually apply in their workplaces to create an environment that is conducive to employee self motivation. The book gives leaders 5 principles through which they can create such an environment.

The author, Terry Williams, is a professional speaker and trainer who has twenty years experience as a corporate trainer and a working lifetime as a manager and seller of products, services and ideas. Click for more about Terry and his reasons for writng this book.

SECTION ONE - Why Be A Brain-Based Boss?

‘One Right Way’?

Self Awareness First

You Can’t Motivate Anyone!

People Are Our Greatest Asset

Employee Engagement

Is It Worth It?

SECTION TWO - The 5 Principles Of Brain-Based Bosses

Principle 1: Self Awareness

Self Discipline (Don’t Eat The Marshmallow)

'Grit’ Mindset

Optimism

Decision-Making

Anchoring And Adjustment

Realism

Attention

Ineffective Behaviours

Principle 2: Mastery

‘Flow’

Effective Coaching

Natural Learning

Feedback

Deliberate Practice

Inattention (The Invisible Gorilla)

Remember What You’ve Forgotten

Challenge Assumptions

Our Lazy Brains

Memory

Principle 3: Autonomy

Responsibility

Problem Solving

First Impressions

Ego

The Dangers Of Cash Incentives

Reciprocity *Influence Triggers

Caring

‘The Way Things Are Done Around Here’

Physical Environment

Decisions

Principle 4: Purpose

Connection to Their Future Self

We Over-Value What We Already Have

Rewards

Recognition

Money

Reacting

Expectations

Principle 5: Influence Others

You Cannot Not Influence - Priming

Priming + Money

Last-Place Aversion

Loss Aversion

Choice

Relativity

Making Requests

Setting Expectations

One Reason People See Things Differently

Keeping Motivation Going

Conformity

SECTION THREE - Becoming A Brain-Based Boss What Can Volunteers Teach Us About Creating A Motivated Workplace?

Recruiting

Orientation / Induction

Be ‘Autonomy Supportive’

Conflict

Work Stories

Turning Attention Into Action

Make Change Irresistible

Putting It All Together

SECTION FOUR - Looking For Brain-Based Clues Checklist

Bibliography