Rainmaking for Success

To run a successful professional service organisation you need to know the most effective ways to generate and sustain profits and growth.

Rainmaking for Success is designed to satisfy that need. This book contains a practical, step-by-step system for building a high-profit practice. It also contains a CD Tools Library of easy-to-follow checklists and templates to help you fast-track your own rainmaking strategies.

“Rainmaking for Success is a must read for any professional service firm with a passion to be ‘the best’ ... experience the benefits that these strategies will bring to you.” -Brian WalshePrincipal, Sherwin Chan & Walshe Chartered Accountants and Business Advisors

A COMPLETE MARKETING SYSTEM THAT WILL HELP YOU TO:

• Identify and turn your high-profit clients into life-long relationships
• Target high-value prospects
• Increase your bid to win presentation ratio
• Build an invaluable referral network
• Define your clients’ problems and how to solve them
• Uncover the secrets of up-selling and cross-selling
• Develop newsletters, publicity and seminars that really do produce business
• Overcome fee resistance and develop pricing strategies
• Develop your firm’s unique value proposition
• Position you and your practice as a provider of premium services